Martin and Carol Sidor's North Fork Potato Chip brand is providing Long Island and Metro New York consumers with a local alternative to Frito Lay's vast collection of mass produced, preservative laden snacks that have shipped halfway across the globe to your local store where overzealous Frito retail representatives shove competitors off the shelf to preserve their market share because they know that consumers would buy an alternative if they could just find it! Well, my money is on Martin and Carol dominating their local market, which lucky for them, happens to be one of the largest markets in the world!
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